OrthoMail has really helped me grow my new practice with superb help in focused marketing as well as xceptional graphic design for promotional materials. They have been extremely prompt and reliable in all aspects.
Dr. Cory Hoffman
Newbury Park, CA
The #1 secret to practice growth is grasping the true value of one new case start.
With an accurate mathematical perspective, setting an ongoing strategy to acquire new patients will make perfect sense.
The facts support that one new patient represents a family – which is a multi-faceted opportunity. That one relationship will potentially start a chain reaction that can lead to additional siblings, adult cases and families being referred to your practice.
Each new case start becomes a valuable new branch of your “practice genealogy” tree.
However, many practices that try a mail strategy are measuring the results incorrectly and end up with an incorrect perspective of failure and success.
For example, we have an Orthodontist who had enormous success with the first two of three mailings. He had 27 new case starts and the cost was $10,350 for everything - design, photos, print, mail and postage. The net profit was easily over $40,000. When you examine the math, ten thousand was invested that returned forty thousand dollars!
The third mailing did not get any case starts several weeks after the mail date.
The doctor commented he is not sure he wants to do any more mailings.
His perspective is based on the response rate of one mailing out of three that may not produce results for another month or more.
The facts support that he has 27 new patients and each one of those are a family unit that could start a chain reaction and produce another 27 or more case starts over time. Mathematically you should keep the mail strategy going even if you only get 4 to 7 new cases out of six mailings. The break even point is that low.
There is a great opportunity for those doctors willing to consider the mathematical truths. Especially since many of your competitors are ignoring the facts and have an incorrect perspective on demographic mail.
Be an informed consumer and base your decision to use demographic mail based on the numbers. Practices that are growth oriented use demographic mail and communicate to the qualified families in their communities.
